DELTA AMEX

Challenge

Convince a new generation of frequent flyers with wallets full of cards that loyalty to Delta & Amex is worth it.

CATEGORY TRUTH

Most airline cards feel interchangeable: all about earning more and more points for an exotic trip.

PARTNERSHIP TRUTH

Delta and Amex are different. They are the ultimate service brand power couple who go above and beyond for their customers.

Strategy

Redefine the importance of “status” with the airline card that actually cares about your emotional well-being.

Creative

Our campaign, “For The Status of You”, took status from being about earning points to feeling good. We gave a name to each of these emotional statuses - cool mom status, boss status, out-of-office status - proving how each of our card perks, like free checked bags and companion passes, make you feel better about your trip.

Results

Early results were promising, but then Covid hit a month into the campaign shutting down air travel. They resumed the campaign in 2022 when travel started to rebound.

Role

Audience Research / Pitch / Creative Brief / Testing