CYCULT
The wheels turn. The calves burn. Into the Cycult we are born. Into the Cycult we return!
This nocturnal bike ride scavenger hunt took teams of cults through the New York underworld. There were conversions, initiation rites, tests of submission, some sensual dole-lygamy with bananas, and Kool-Aid baptisms…OH YEAH.
The truest believers received the Cycultic Mysteries – an ancient tome with great power. Congratulations to the winners, The Saturday Night Believers, who converted us with the power of disco.
Keep pedaling your beliefs!
ROLE
Marketing / Production
