WEIRD IF WE MAKE IT WEIRD

I’m a creative strategist by day and a renegade artist by night. I infuse weirdness into everything I do – because when you see the world from strange vantage points, your creations stand out against the aggressively boring.

When crafting strategies for brands, I look for what makes them weird. It could be an eccentric fact in their origin story, a quirky fanbase behavior, or the unique thingamabob that makes their product different. Unearthing their uniqueness is foundational to communication that people notice. For 7 years, I’ve honed my skills delving into the weird across categories from video games, entertainment, tech, toys, to travel.

Then when the sun sets, I create magic with Shadow Traffic – a nonprofit art collective dedicated to participatory art. We make events that act as platforms for everyone to express their inner weirdness. You’ll find us hosting Competitive Winter Picnicks where people compete over elaborate picnic spreads. Or you’ll see us taking over abandoned streets for the Lost Horizon Night, a gathering of wacky Uhaul art installations. Here I bring my many years of planning events and building award-winning, underground art to bear.

If you want to make it weird, slide into my DMs or email.